Apr 27, 2006

FC Seoul fined for putting sex dolls in stands

Sex dolls are being displayed during the K League 1 match between FC Seoul and Gwangju FC at the Seoul World Cup Stadium, Sunday. / Yonhap

South Korean football club FC Seoul were slapped with a fine on Wednesday for putting sex dolls in the stands for a recent match.

The Korea Professional Football League (K League) on Wednesday ordered FC Seoul to pay a fine of 100 million won ($81,410) for their use of lifesize dolls in place of spectators for Sunday's match against Gwangju FC at Seoul World Cup Stadium.

The league explained that FC Seoul "caused grave damage to the image and integrity of the K League" and also offended female fans of the league.

It's the largest fine that the league has levied on a club.

FC Seoul have seven days in which to protest the ruling. If they decide to appeal it, the K League will have to review its decision within 15 days.

Moments after the league announced its ruling, FC Seoul said they will "humbly accept" the penalty.

K League matches are being played without fans due to coronavirus concerns. In an ill-advised attempt to create a match-like atmosphere, FC Seoul brought in over a dozen mannequins that turned out to be sex dolls.

During the match, fans took to social media to raise suspicions that those mannequins, some dressed in FC Seoul kits and all wearing masks, weren't what they first seemed to be. Those dolls held up signs in support of FC Seoul, but one banner showed the names of an adult toy manufacturer and of models who'd inspired those dolls.

The controversy overshadowed FC Seoul's 1-0 victory, and the club later apologized for the mishap.

FC Seoul claimed to have been unaware that they were getting sex dolls, made by a company whose CEO was a FC Seoul fan. FC Seoul said Wednesday they have asked police to investigate the company for possible fraud, and pledged to fully cooperate with the probe.

FC Seoul have also disciplined their employees who were responsible for putting the dolls in seats.

The K League's disciplinary committee said FC Seoul should have been able to determine they were getting sex dolls, and because those mannequins were installed around noon for a 7 p.m. match, they still had enough time to remove them.

According to the league, the sex doll manufacturer first contacted the league office to gauge interest in its products. One league official sent the company FC Seoul's way, and that official has also been penalized by the league. (Yonhap)
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