Role playing: In this ad for Chase & Sandborn coffee, a man pretends to spank a woman who dared prepare coffee that's not fresh
Doormat: In this ad for Dacron Leggs, the polyester wool pant brand, a man stands on an animal print rug and rests his foot on a woman's head, superimposed on the rug
Needy: In this ad for Schlitz beer, this husband takes a gentler approach and comforts his young wife, who has a breakdown after burning his dinner
Roles: In marketing the Kenwood food processor, the company announces the woman's role is in the kitchen and the neatly groomed woman lovingly obliges her husband
Domestic: Hoover markets their vacuum cleaner as a woman's delight and Dormeyer appliances are also seen as the ideal Christmas gift for a wife
Unapologetic chauvinism: In a blatant stroke of the male ego, Drummond clothing manufacture portrays male superiority and even says women are only useful indoors
A woman's work: This medicine promises to get the woman back in working order around the house
