Don't really think that it's bad to have someone good in marketing. We had good marketing people at Barcelona and they turned the club into a decent trademark(more than a club stuff). I mean..MLS marketing so far sucked pretty bad 
but still, for clubs who don't have a sugar daddy, good marketing is a nice thing.
but still, for clubs who don't have a sugar daddy, good marketing is a nice thing.
Don't really think that it's bad to have someone good in marketing. We had good marketing people at Barcelona and they turned the club into a decent trademark(more than a club stuff). I mean..MLS marketing so far sucked pretty bad but still, for clubs who don't have a sugar daddy, good marketing is a nice thing.
but still, for clubs who don't have a sugar daddy, good marketing is a nice thing.
You don't know the magic of marketing. With bad marketing, you can have a great product but suck otherwise(Apple pre Steve Jobs return and iPod), with good marketing you can have a soso product-worse than previous model product and still make people believe it's the best since sangak(Apple after).
Arsenal is the only club in London with a real solid fanbase, has a nice new stadium and could sell this whole youth team stuff very very well..at least if done right. Would attract lots of money in the US(which right now seems to be the most interesting market thanks to Latinos) and everywhere else..so..really..don't underestimate the power of a brand.
Arsenal is the only club in London with a real solid fanbase, has a nice new stadium and could sell this whole youth team stuff very very well..at least if done right. Would attract lots of money in the US(which right now seems to be the most interesting market thanks to Latinos) and everywhere else..so..really..don't underestimate the power of a brand.
of course...it would require to do decent in league or CL too..otherwise you don't have much to promote.
you can still call up Arte Moreno in the end though...but he might change your team name to London Arsenal Gunners of Islington
you can still call up Arte Moreno in the end though...but he might change your team name to London Arsenal Gunners of Islington
Indeed, although that would require the Arsenal owners growing porn mustaches like Arte.
Seriously though...if anyone has doubts about what a combination of smart marketing and winning on the field can do, just have a look at the Angels franchise since Moreno took over the team in 2002. He maintained a competitive team, albeit they haven't won the World Series since he took over the team, and went crazy promoting the team in Southern California...even went and put up billboards north in what was traditionally Dodgers country. 6 years later the franchise had doubled in value to more than $500 million and now ranks something like 6th overall behind the New York teams, Boston, the Cubs, and the Dodgers.