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Man United brand worth over $1 billion to surpass Real Madrid - report
ESPN FC's Ross Dyer explains what changes the Premier League should make as a result of the 5 billion pound TV deal.
Manchester United's "brand" is the first to be worth over $1 billion, according to a report by Brand Finance, surpassing Bayern Munich and Real Madrid.
The report lists the world's top 50 most valuable football brands in 2015, with United top of the list after they were ranked third in the previous edition.
United have a "brand value" of $1.206 billion, up from $739 million in 2014, to lift them above second-placed Bayern ($933m) and Real ($873m).
The Old Trafford club have benefited from lucrative sponsorship deals, such as their 10-year, $1.28 billion contract with Adidas -- the biggest deal in sports-licensing history.