Some of the earliest manifestations of the mounting tensions between Croatia and Serbia were evident in songs about McDonald’s [which] Serbs sang at football matches. Some late-1980s chats went “we have a McDonald’s, McDonald’s, McDonald’s, we have a McDonald’s, and where is yours?”
Communism suffered its first Big Mac attack in 1988 as McDonald’s opened a restaurant in Yugoslavia, and police were called in to keep customers who lined up for hours from getting too unruly under the golden arches.