dont think that has anything to do with our youth acting westernized. Iran population was mainly young and westernized before too, but their values and culture was alot higher before. nowadays most of pop have became "AAmi", naive and putting no value for knowledge and quality. they judge ppl, ads, products by its cover. they vote for their president bc he talks nicely and promises good things without doing background check on him. they pick a movie bc its actor/actress is hot, not based on movie quality. they buy a product bc it looks cool, not bc its useful for them.
And frankly Iranians are very similar to Americans in this way. look at how easily Americans were fooled by Bush. not once, twice! or like 30 how "Sex in the city" is a top seller while "Goodnight and Goodluck", "Michael Clayton" and alikes barely make much $ ?
Its consumers' cultural-knowlege-value naivity that we have to tackle.
And frankly Iranians are very similar to Americans in this way. look at how easily Americans were fooled by Bush. not once, twice! or like 30 how "Sex in the city" is a top seller while "Goodnight and Goodluck", "Michael Clayton" and alikes barely make much $ ?
Its consumers' cultural-knowlege-value naivity that we have to tackle.
I don't think it has anything to do with Iranians per se being westernized. I believe it has more to do with the Iranian companies and advertizers catching up with the latest advertizing techniques used by wetern countries.