Actually the ratings in the US haven't been that good. Fox is getting okay ratings but there barely any coverage outside of that . 1999 was the year when women's soccer was at its peak in the US because of hosting it and winning it . And I do remember a US player taking off her shirt and celebrating in her sports bra (which caused a lot of backlash in the US media at the time) more "expressively" after making the winning PK to win it so yes when there are more people in the stadiums , the ratings are at its highest , and there is more fame & exposure involved players will celebrate more often and more "expressively" . And another reason why 1999 was the peak of women's soccer in the US was because the men's team was just awful after 1998 miserable WC performance but since then the MLS and the men's national team has vastly improved & there is better TV coverage of European leagues so more people understand the quality of the game and they understand women soccer is not as competitive so that's why the coverage is down.
Chastain talking about the celebration.
https://video.search.yahoo.com/vide...&age=1307025483&fr2=p:s,v:v&fr=yfp-t-700&tt=b
That player was Brandy Chastain and you bring up a fair point but like you said
she got a lot of criticism for that and no US player did it since that incident You are right about the ratings though and the peak of women's football popularity was USA 1998.I couldn't post an image but here is a video. I'm sure if she could go back in time, she would do things differently but the girl just did something great at a world cup finals every girl dreams of winning the world cup and she did. Of course she was going to be a tad bit excited. Actually, I remember the US 98 finals against China because I was watching the finals from England. It was not a big deal, in fact they just showed HIGHLIGHTS of the finals in England, they didn't even show the match. As for the women's soccer and the men's yes the MLS defiantly helped team USA, they went from being one of the worst teams to they are now expected to get to the knockout stages, even out of a group of death.
As for the women, the ratings are down a bit but I see the quality improving. Back in 98 you had two good teams USA and China then you had Norway, Germany and Brazil but they were on the next tier down. Now you have five teams who can possibly win this USA, Germany, France, China and Japan. Ironically, four teams in the top 10 are in the left bracket and Japan has a walk in the park to the finals. All they need to do is go past Australia and get the winner of England/Canada(both teams are not that great). USA and Germany need to go through murderers row. Germany must do battle against #3 France and this is France's best team they are defensively the most fundamentally sound team in the tourney, next to the USA. Like the USA, they have question marks on offense but USA has more skilled players like Abby Wamback and Megan Rapino up front. On the left bracket I see USA playing Germany and I see Germany going through. On the right bracket I have Japan making it through the finals. I don't know who will they play I want to say England but Canada is the home team. England is better but Canada will have the home crowd. Finals Germany over Japan. Good call on Behrouz France is a good team I think this is France's best team but like USA, they are lacking on the offensive side of the ball but USA has more potential.